Dale Earnhardt Incorporated Driver For Mac
Dale Earnhardt would roll over in his grave if he knew what was happening to his name, his family and his legacy. Earnhardt, who was killed in the 2001 Daytona 500, was one of the most successful drivers in NASCAR history. Not only did he win 76 NASCAR Cup races and a record-tying seven Cup championships, he built an empire around his name and image. Earnhardt was not only a legend and one of the most popular drivers in the sport, but his name was a brand — one of the most successful in motorsports.
MORE:| Earnhardt’s hope and dream was that his name and that brand would live on for years after his racing career — much like the Petty name has endured long after Richard Petty ran his last race. That’s why Earnhardt built his own race team — Dale Earnhardt Inc. — and why he backed the career of his son, Dale Earnhardt Jr. But there is no Dale Earnhardt Inc. And his son, Dale Jr., races for rival Hendrick Motorsports — a move that likely would have never happened had Dale Sr. And if Teresa Earnhardt, Dale’s widow, has anything to say about it, Earnhardt’s children will have nothing to do with their father’s name and legacy, including the opportunity to profit from it.
In a case that has made headlines and riled Earnhardt fans, Teresa is attempting to prevent Kerry Earnhardt, Dale’s oldest son, from to market and promote his home-building business as well as a line of furniture. And filed an appeal in federal court over a U.S. Patent and Trademark Office ruling that denied her challenge to the 'Earnhardt Collection' trademark. Though Dale Earnhardt was known as a hard-nosed competitor and “The Intimidator,” he was known away from the track for having a big heart. After his death, story after story surfaced about his charitable efforts and him helping people who were less fortunate or simply needed a hand. A smart businessman who made millions in racing, greed was rarely a word associated with the Earnhardt name. Until he died, and until Teresa inherited his fortune.
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There were two things Earnhardt cared about more than anything — racing and his family. MORE: He often hired family members to work on his race teams, at his shops and for his other business ventures. And though his career often prevented him from spending a lot of time with his children, he backed and supported them with numerous opportunities — both in and out of racing. He helped launch Dale Earnhardt Jr.’s career and built DEI, in part, so Dale Jr.
